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Using Postcards as a Marketing Tool

posted by: Iaroslav Lazunov, in Articles / Web Roundups/ Comments: 0

The key to advertising and marketing is to convince your potential customer that they should choose your product or service in the shortest amount of time possible. Email or online marketing campaigns are a great option to reach the quickest audience in the shortest amount of time possible, however, it lacks a great deal of personalization that is very important to today’s consumers. Instead of sending out an impersonal Email campaign, consider going for a more creative and interesting route with a postcard mailing campaign.

Postcards are a great option because it can deliver an eye catching image with the front side of the card and on the back a short, concise message doesn’t force your customer to read a long text before signing on for what your offering. They also have a high read rate because the message will be so short and there is no envelope that needs to be opened.

To prepare for the campaign there are some simple tips to follow to make sure that it will be as successful as possible.

1. Focus on your purpose.

The purpose of your campaign should be the first decision to be made and will guide your following choices. You can either choose to send a specific message to different customer groups or create one big message that is suitable for all members of your target market. It would also be good to incorporate the postcards with your campaign purpose so that the customer will find even more value in your marketing.

2. Use an eye-catching image.

Your image or graphic should be the reason that your potential customer picks up the postcard out of the mail pile and chooses to read it. Depending on your situation, you can choose to create the design in-house or perhaps hire a local artist to make the design for you. This could add more value to the campaign as well, depending on your target market. Either way, you want to ensure that you use an eye-catching, high quality image that will illustrate your campaign in a professional, unique and interesting way.

3. Say more with less.

Keep your text concise while at the same time evoking other emotions, messages or feelings when your consumers read it. Do some research on some of the greatest ad slogans of all time to inspire yourself to create a great, unique slogan.

4. Maximize your space.

Utilize both sides of the postcard to the fullest. The front side should be completely full of the image while the opposite side should include the text that will generate a lead for your customers. This will include all relevant details, such as multiple contact methods.

5. Think outside the box.

Postcards can be used for many different options, such as gift certificates, coupons or discounts, reminders or even big announcements for your company such as new products or services. Try to think of a unique and interesting way to incorporate this both visually and within the text of your postcard.

6. Print it professionally.

You can do your online postcard printing from sites like Onlineprinters to ensure that you will have a high quality, professional result.

7. Play around with sizes.

Make your end result stand out even more by opting for a larger size postcard. This will not only create higher visibility, but also give more space for images, text or even coupons or discounts.

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